A family legacy in comfort
Comfort that feels
like home.
Premium comfort. Responsible choices. Stronger communities.
In collaboration with Linikus
Our story
Rooted in family.
Growing with purpose.
A family vision
Eira Homes Premium Mattress is a family-operated home-comfort brand led by Abdul Rahim, proprietor of SRK Foam & Furnishing, together with his sons, Shadab and Sajid.
Built on practical experience and renewed for a modern marketplace, Eira Homes brings mattresses, sofas, sofa fabrics, pillows, cushions and furnishing essentials together under one trusted name.
Every product decision is guided by comfort, usefulness, honest value and the belief that a better home can support a better everyday life.
The people behind Eira
Three strengths. One direction.
Abdul Rahim
Founder & Business Steward
Guides product understanding, quality standards, supplier relationships and the family values that shape every customer interaction.
Shadab
Operations & Customer Experience
Supports day-to-day operations, customer communication and a smooth buying experience from enquiry to after-sales care.
Sajid
Growth & Digital Development
Helps carry the business into its next chapter through e-commerce, modern systems and new ways to serve Indian homes.
What we bring home
More than a mattress brand.
A considered collection for sleep, seating and everyday comfort — selected to help Indian families create homes that feel better and work better.
01 / Restful sleep
Restful sleep
Premium mattresses, pillows and bolsters chosen around support and comfort.
02 / Comfortable living
Comfortable living
Sofas and cushions designed to make shared spaces welcoming.
03 / Personal style
Personal style
Sofa fabrics and furnishing choices for different homes and preferences.
04 / Dependable service
Dependable service
Clear guidance, fair value and attentive care before and after purchase.
Sustainability in our products
Designed for longer, wiser use.
For Eira Homes, sustainability begins with the product itself: how it is selected, how long it can serve a home, how efficiently materials are used and how easily it can be cared for.
Mattresses
Focus on lasting support, replaceable or serviceable elements where possible, clear care guidance and thoughtful size selection to prevent unsuitable purchases.
Sofas
Encourage durable frames, practical upholstery choices, repair and reupholstery before replacement, and made-to-order planning that reduces unnecessary stock.
Sofa fabrics
Guide customers toward suitable, longer-wearing fabrics and use careful measurement to reduce cutting waste and avoid excess material.
Pillows & cushions
Prioritise useful comfort, washable or replaceable covers where available, and material-efficient production and packaging choices.
Buy thoughtfully. Care properly. Use longer. Waste less.
Our responsibility to the earth
Comfort with a lighter footprint.
Eira Homes believes responsible growth begins with practical choices. In collaboration with Linikus, the brand is shaping a more sustainability-conscious way of working.
Low-waste thinking
Plan purchasing carefully, reduce avoidable material waste and encourage useful off-cut recovery wherever practical.
Longer product life
Prioritise comfort, maintenance guidance and durability so customers can enjoy products for longer.
Smarter operations
Use digital catalogues, online consultations and virtual coordination to reduce unnecessary printing and travel.
Responsible packaging
Work progressively toward right-sized, recyclable and lower-plastic packaging wherever supply conditions allow.
Progress over promises. Better choices, made consistently.
Our contribution to community
Growing by helping others grow.
A family business is part of a wider community. Eira Homes aims to create value beyond each sale through useful employment, local partnerships and honest customer education.
Local livelihoods
Support skilled makers, upholsterers, delivery teams, service professionals and other local partners as the business grows.
Fair & respectful work
Build relationships through clear communication, dignity, timely coordination and shared responsibility.
Comfort education
Help customers understand mattress support, product care and responsible buying so they can make better long-term choices.
Purpose-led digital growth
By entrusting its online presence to Linikus, Eira Homes connects its digital growth with Linikus’s commitment to direct 51% of its share toward charity.
Our intention: to build a business whose growth is felt not only in homes, but also in the lives and livelihoods connected to it.
Powered by collaboration
Eira Homes × Linikus
An online presence with a purpose beyond promotion.
One vision. Two strengths.
Eira Homes brings family experience, product knowledge and a deep understanding of home comfort. Linikus manages its online presence through brand strategy, website and e-commerce development, digital communication and sustainability-led storytelling.
Linikus is built on a 51% charity commitment. Because Eira Homes has placed its online presence with Linikus, the value created through this digital partnership also participates in that purpose-led model. Growth online is therefore connected to positive impact in the community.
Online
Managed by Linikus
51%
Linikus charity commitment
Impact
Digital growth with purpose
Every click can carry purpose.